August 7, 2022

BeReal and the Doomed Quest for Online Authenticity

Brooke Erin Duffy:

By some accounts, we have: Researchers have noted a significant uptick in social media fatigue,” which they attribute in part to the pandemic. But even the tech-weariest among us find it hard to disregard the mandate to put forward our best (digital) selves. And so, despite the pretense of novelty, BeReal represents the latest iteration in the cycle of social media sites that spring from the push-and-pull tension of authenticity and performance.

BeReal might just be the first major social media thing I feel absolutely too old for.


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